OverviewStrategic management encourages us to consider all of the opportunities available to us and to be
creative in the decisions we make. Strategic management, through its broad and encompassing nature,
can be applied to improving outcomes in our daily lives, work or study and organisations of any size;
even clubs, associations and charities.
This 2nd edition of Contemporary Strategic Management: An Australasian Perspective considers strategic
management from a fundamental perspective ? the philosophy that strategy can be used to increase
the success and value created by any type of human endeavour. The text takes Robert Grant?s razor
sharp focus on competitive advantage and applies it in a concise, engaging and accessible format for
students in Australia, New Zealand and our neighbouring region.
The author team has refined the 2nd edition to present clear, comprehensive coverage of core topics
and concepts in business strategy. With a focus on globalisation, ethics, sustainability and the rise of
social media, the text presents real world examples and insightful grounding theory with equal aplomb.
The diversity of the new accompanying cases attests to the approach of the Australasian edition. From
the evolution of Facebook to the grounding of Qantas; the ferocity of Australian supermarket wars to
controversial Chinese bids for NBN contracts, students will relish the opportunity to analyse the full
spectrum of organisations with a view to strategically defining their own professional futures.