Controversies in Contemporary Advertising

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Controversies in Contemporary Advertising

Course Codes : ADV20001
ISBN : 9781452261072
Publisher : SAGE Publications Inc
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.

$104.58

Limited Stock

Leaves warehouse in 1 business day

List Price : $126.00

Savings : $21.42