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Controversies in Contemporary Advertising

Course Codes : ADV20001

Controversies in Contemporary Advertising

ISBN 9781452261072
Edition 2 Rev ed
Publisher SAGE Publications Inc
Author(s)
Publication Date
Overview
A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.
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