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Crafting And Executing Strategy

Crafting And Executing Strategy

ISBN 9780077175153
Edition 2nd
Publisher Mc GrawHill
Author(s)
Publication Date
Overview
This new edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing in-depth analysis of the challenges of strategic management at a range of companies.
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