Crafting And Executing Strategy

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Crafting And Executing Strategy 9780077175153

ISBN : 9780077175153
Publisher : Mc GrawHill
Author(s) :
Publication Date :
Edition : 2nd
Overview This new edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing in-depth analysis of the challenges of strategic management at a range of companies.

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