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ISE Crafting and Executing Strategy: Concepts

Arthur A. Thompson Jr., Margaret Peteraf, John E. Gamble, A. J. Strickland III · ISBN 9781260565935
ISE Crafting and Executing Strategy: Concepts | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) Arthur A. Thompson Jr. / Margaret Peteraf / John E. Gamble / A. J. Strickland III
Edition 22
Published 18th February 2019
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Crafting & Executing Strategy 22e provides an engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice. This new edition includes a clear presentation of the value-price-cost framework, and integrates the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

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