Course Codes : BMO6511
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Edition 21 Rev ed
Publication Date 13 Jan 17
OverviewBest Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy because the presentation of the material is engaging and clearly written.