Crafting and Executing Strategy: The Quest for Comptetitive Advantage - Concepts and Cases

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Crafting and Executing Strategy: The Quest for Comptetitive Advantage - Concepts and Cases

ISBN : 9780072969436
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 15
Overview "Crafting and Executing Strategy" presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. The readings come from such sources as "Business Strategy Review", "MIT Sloan Management Review", "Business Horizons", "California Management Review", "Business and Society Review", "Journal of Business Strategy", and "Strategic Change". The selection includes a variety of perspectives, and provides an introductory look at the literature of strategic management literature.

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