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ISE Crafting & Executing Strategy: Concepts and Cases
Details
Description
Description| Publisher | McGraw-Hill Education |
| Author(s) | Arthur A. Thompson Jr. / Margaret Peteraf / John E. Gamble / A. J. Strickland |
| Edition | 22 |
| Published | 14th February 2019 |
| Related course codes | MGMT20133 International Business, MGMT5800 - TECH MANAGEMENT & INNOVATION |
Crafting & Executing Strategy: Concepts and Cases provides a mainstream, balanced treatment of the latest developments in the theory and practice of strategy.
Emphasis on a company’s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.
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