CRAFTING and EXECUTING STRATEGY: THE QUEST COMPETITIVE ADVANTAGE: CONCEPTS and CASES

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CRAFTING and EXECUTING STRATEGY: THE QUEST COMPETITIVE ADVANTAGE: CONCEPTS and CASES

Course Codes : 21715, MGNT314
ISBN : 9780077720599
Publisher : Mcgraw Hill
Author(s) :
Publication Date :
Edition : 20
Overview "Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e" by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students' understanding of the material in the process.

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