• Fast shipping
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Subscribe to Zookal Q&A to get 10% off all textbooks, free shipping and unlimited access to textbooks solutions Find out more

Creating Value

Creating Value

ISBN 9780199657261
Publication Date
Publisher Oxford University Press
Author(s)
Overview
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals
Overview
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals

Leaves warehouse in 14 - 21 business days

Savings : $25.79 (20% off)

or buy now & pay later with

Related Searches