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Creative Strategy in Advertising

Course Codes : MDIA2005, ADV20002

Creative Strategy in Advertising

ISBN 9781133307266
Edition 11 Rev ed
Publisher Wadsworth Publishing Co Inc
Author(s)
Publication Date
Overview
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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