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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

ISBN 9780136027164
Edition 2
Publisher Prentice Hall
Author(s)
Publication Date
Overview
Designed to be used alone or packaged WITH ANY core texts in consumer behavior.

This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.

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