Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

ISBN : 9780136027164
Publisher : Prentice Hall
Author(s) :
Publication Date :
Edition : 2
Overview Designed to be used alone or packaged WITH ANY core texts in consumer behavior.

This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.

$120.60

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