Your cart is empty
Publisher | John Wiley & Sons Inc (US) |
Author(s) | Mark Jeffery |
Subtitle | The 15 Metrics Everyone in Marketing Should Know |
Edition | 1 |
Published | 12th January 2010 |
Related course codes |
The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGHow organizations can deliver significant performance gains
through strategic investment in marketing
In the new era of tight marketing budgets, no organization can
continue to spend on marketing without knowing what's working and
what's wasted. Data-driven marketing improves efficiency and
effectiveness of marketing expenditures across the spectrum of
marketing activities from branding and awareness, trail and
loyalty, to new product launch and Internet marketing. Based on new
research from the Kellogg School of Management, this book is a
clear and convincing guide to using a more rigorous, data-driven
strategic approach to deliver significant performance gains from
your marketing.
With every department under the microscope looking for results,
those who properly use data to optimize their marketing are going
to come out on top every time.