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Design for Communication

Elizabeth Resnick · ISBN 9780471418290
Design for Communication | Zookal Textbooks | Zookal Textbooks
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$120.95
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Publisher John Wiley & Sons Inc (US)
Author(s) Elizabeth Resnick
Subtitle Conceptual Graphic Design Basics
Edition 1
Published 27th May 2003
Related course codes

Conceptual Graphic Design Basics

Complete coverage of basic design principles illustrated by student
examples



Design for Communication offers a unique approach to mastering the
basic design principles, conceptual problem-solving methods, and
critical-thinking skills that distinguish graphic designers from
desktop technicians.



This book presents forty-two basic to advanced graphic design and
typography assignments collaboratively written by college educators
to teach the fundamental processes, concepts, and techniques
through hands-on applications. Each assignment is illustrated with
actual student solutions, and each includes a process narrative and
an educator's critical analysis revealing the reasoning behind the
creative strategies employed by each individual student
solution.



Assignments are organized from basic to advanced within six
sections:

* The elements and principles of design

* Typography as image

* Creative word play

* Word and image

* Grid and visual hierarchy

* Visual advocacy



Design for Communication is a highly visual resource of
instruction, information, ideas, and inspiration for students and
professionals.
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