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Design Management

Design Management

ISBN 9781581152838
Publisher Allworth Press,U.S.
Author(s)
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Overview
Each chapter is bolstered with case studies and leadership profiles from top international corporations that illustrate essential theories from design, management, and marketing. As readers systematically move from the principles of successful design management to its practical application, the book provides tools for choosing the right design agency, integrating design in the organization, and implementing design projects.
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