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Design Thinking for Strategic Innovation

Idris Mootee · ISBN 9781118620120
Design Thinking for Strategic Innovation | Zookal Textbooks | Zookal Textbooks
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$61.95
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Publisher John Wiley & Sons Inc (US)
Author(s) Idris Mootee
Subtitle What They Can't Teach You at Business or Design School
Edition 1
Published 2nd August 2013
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What They Can't Teach You at Business or Design School

A comprehensive playbook for applied design thinking in
business and management, complete with concepts and
toolkits


As many companies have lost confidence in the traditional ways
of running a business, design thinking has entered the mix.
Design Thinking for Strategic Innovation presents a
framework for design thinking that is relevant to business
management, marketing, and design strategies and also provides a
toolkit to apply concepts for immediate use in everyday work. It
explains how design thinking can bring about creative solutions to
solve complex business problems. Organized into five sections, this
book provides an introduction to the values and applications of
design thinking, explains design thinking approaches for eight key
challenges that most businesses face, and offers an application
framework for these business challenges through exercises,
activities, and resources. 



  • An essential guide for any business seeking to use design
    thinking as a problem-solving tool as well as a business method to
    transform companies and cultures

  • The framework is based on work developed by the author for an
    executive program in Design Thinking taught in Harvard Graduate
    School of Design

  • Author Idris Mootee is a management guru and a leading expert
    on applied design thinking 


Revolutionize your approach to solving your business's greatest
challenges through the power of Design Thinking for Strategic
Innovation
.

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