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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Idris Mootee |
Subtitle | What They Can't Teach You at Business or Design School |
Edition | 1 |
Published | 2nd August 2013 |
Related course codes |
What They Can't Teach You at Business or Design School
A comprehensive playbook for applied design thinking in
business and management, complete with concepts and
toolkits
As many companies have lost confidence in the traditional ways
of running a business, design thinking has entered the mix.
Design Thinking for Strategic Innovation presents a
framework for design thinking that is relevant to business
management, marketing, and design strategies and also provides a
toolkit to apply concepts for immediate use in everyday work. It
explains how design thinking can bring about creative solutions to
solve complex business problems. Organized into five sections, this
book provides an introduction to the values and applications of
design thinking, explains design thinking approaches for eight key
challenges that most businesses face, and offers an application
framework for these business challenges through exercises,
activities, and resources.
Revolutionize your approach to solving your business's greatest
challenges through the power of Design Thinking for Strategic
Innovation.