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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Ger Snijkers / Gustav Haraldsen / Jacqui Jones / Diane Willimack |
Edition | 1 |
Published | 26th July 2013 |
Related course codes |
This book provides guidelines that will help the reader make
educated trade-off decisions that minimize survey errors, costs,
and response burden, while being attentive to survey data quality.
Major topics include:
? Determining the survey content, considering user needs,
the business context, and total survey quality
? Planning the survey as a project
? Sampling frames, procedures, and methods
? Questionnaire design and testing for self-administered
paper, web, and mixed-mode surveys
? Survey communication design to obtain responses and
facilitate the business response process
? Conducting and managing the survey using paradata and
project management tools
? Data processing, including capture, editing, and
imputation, and dissemination of statistical outputs
Designing and Conducting Business Surveys is an
indispensable resource for anyone involved in designing and/or
conducting business or organizational surveys at statistical
institutes, central banks, survey organizations, etc.; producing
statistics or other research results from business surveys at
universities, research organizations, etc.; or using data produced
from business surveys. The book also lays a foundation for new
areas of research in business surveys.