Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Designing Brand Identity: An Essential Guide for the Whole Branding Team

ISBN : 9780470401422
Publisher : John Wiley & Sons Ltd
Author(s) :
Publication Date :
Edition : 3 Rev ed
Overview Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts

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