• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Designing for Growth: A Design Thinking Toolkit for Managers

Designing for Growth: A Design Thinking Toolkit for Managers

ISBN 9780231158381
Publisher Columbia University Press
Author(s)
Publication Date
Overview
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
BackOrder

Leaves warehouse in 10 - 15 business days

Savings : $9.35 (17% off)

or buy now & pay later with

Related Searches