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Designing for the Digital Age

Kim Goodwin, Alan Cooper · ISBN 9780470229101
Designing for the Digital Age | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons Inc (US)
Author(s) Kim Goodwin / Alan Cooper
Subtitle How to Create Human-Centered Products and Services
Edition 1
Published 6th February 2009
Related course codes

How to Create Human-Centered Products and Services

Whether you?re designing consumer electronics, medical
devices, enterprise Web apps, or new ways to check out at the
supermarket, today?s digitally-enabled products and services
provide both great opportunities to deliver compelling user
experiences and great risks of driving your customers crazy with
complicated, confusing technology.

Designing successful products and services in the digital age
requires a multi-disciplinary team with expertise in interaction
design, visual design, industrial design, and other disciplines. It
also takes the ability to come up with the big ideas that make a
desirable product or service, as well as the skill and perseverance
to execute on the thousand small ideas that get your design into
the hands of users. It requires expertise in project management,
user research, and consensus-building. This comprehensive,
full-color volume addresses all of these and more with detailed
how-to information, real-life examples, and exercises. Topics
include assembling a design team, planning and conducting user
research, analyzing your data and turning it into personas, using
scenarios to drive requirements definition and design,
collaborating in design meetings, evaluating and iterating your
design, and documenting finished design in a way that works for
engineers and stakeholders alike.

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