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Digital Capital: Harnessing the Power of Business Webs

Digital Capital: Harnessing the Power of Business Webs

ISBN 9781857882094
Publisher Nicholas Brealey Publishing
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Overview
New relationships - both business-to-business and business-to-consumer, not possible before the Net - enable firms to co-evolve in online business communities. These communities are the most powerful weath-creation engine in the digital economy. A new form of commercial organization, enabled by digital technology, they are the emerging model for wealth creation and successful commerce. In this book, Don Tapscott explores the phenomenon of e-commerce and e-business and sets out to crack the code of success within these fields. It also shows how to create new Internet-enabled customer value propositions.

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