Disciplined Entrepreneurship: 24 Steps to a Successful Startup

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Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Course Codes : IBUS3103
ISBN : 9781118692288
Publisher : John Wiley & Sons Inc
Author(s) :
Publication Date :
Overview 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special -- they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word -- focus -- is crucial to a startup's success Common obstacles that entrepreneurs face -- and how to overcome them How to use innovation to stand out in the crowd -- it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit disciplinedentrepreneurship.com



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