Doing Research in Business and Management: an essential guide to planning your project
Financial Times Prentice Hall
Saunders, Mark N.K.; Lewis, Philip
14 Nov 2011
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The book is written for students on undergraduate and postgraduate degree programmes in business, management or related disciplines.