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E-Business and e-Commerce for Managers

E-Business and e-Commerce for Managers

ISBN 9780130323644
Publication Date
Publisher Prentice Hall
For Electronic Commerce or Electronic Business courses in Computer Science, Computer Information Systems, Management Information Systems, Information Technology, and Business Departments. e-Business & e-Commerce for Managers is a comprehensive overview of building and managing an e-business. This innovative new text explores topics such as the decision to bring a business online, choosing a business model, accepting payment, marketing strategies and security, as well as many other important issues. Features, Web resources and online demonstrations supplement the text and direct students to additional information. The book also includes a substantial appendix that develops a complete Web-based storefront e-business using a real programming application explained patiently and in depth for a non-programming audience.

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