• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

E-Business and E-Commerce Management: Strategy, Implementation and Practice

E-Business and E-Commerce Management: Strategy, Implementation and Practice

ISBN 9780273752011
Edition 5 ed
Publication Date
Publisher Financial Times Prentice Hall
Author(s)
Overview
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Leaves warehouse in 1 business day

Due Date 16/07/2018

Savings : $64.00 (45% off)

or buy now & pay later with

Savings : $19.91 (14% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with