E Business: Value Creation for Management

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E Business: Value Creation for Management 9780074711699

ISBN : 9780074711699
Publisher : McGraw Hill Higher Education
Author(s) :
Edition : Australian ed
Overview "E-Business: Value Creation for Management" is a simple and powerful introduction to the field of e-commerce and the integral role it plays in business planning, strategy, and performance enhancement. Rich with practical insights into the structures and strategies of e-enabled companies, and written within a sound conceptual framework, the book consolidates the experiences and learning of real organizations employing e-business models. Focused on how to best think about, plan for and enact e-strategies that will maximize productivity and profitability, the book is 50 per cent text-based and 50 per cent case driven, making it especially relevant for students needing to understand e-technologies within the context of business.

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