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E-Commerce 2015, Global Edition

E-Commerce 2015, Global Edition

ISBN 9781292076317
Edition 11
Publisher Pearson
Author(s)
Publication Date
Overview

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

 

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

   

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

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