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E-Commerce 2015

E-Commerce 2015

ISBN 9781292076317
Edition 11 Rev ed
Publication Date
Publisher Pearson
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. *Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

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