Kim P. Bryceson (University of Queensland, Australia)
This book looks into the 'what' is electronically enabled agribusiness? 'Why' would an agribusiness want to embrace it? And 'how' does one go about doing it? The book pulls together a number of major issues facing people moving into the electronically enabled agribusiness environment. This book is both an introduction to electronic business issues and a comprehensive guide to more detailed business processes and strategic planning matters associated with the technologies involved. In particular the following key areas are addressed, concepts, technology in business, e-enabled business models and e-strategies, management concepts and innovative education.