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E-Marketing

E-Marketing

ISBN 9780132147552
Publisher Prentice Hall
Author(s)
Publication Date
Overview
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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