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Course Codes : TSD102, TSD112
ISBN : 9780132806466
Publisher : Pearson
Author(s) :
Publication Date :
Edition : International ed of 6th revised ed
Overview Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.


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Due Date 12/12/2016

List Price : $120.33

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