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ISBN : 9781292023038
Publisher : Pearson Education Limited
Author(s) :
Publication Date :
Edition : Pearson New International Edition
Overview For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.


Out of Stock

Due Date 12/12/2016

List Price : $124.71

Savings : $56.12