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E-Marketing: Theory and Application

E-Marketing: Theory and Application

ISBN 9780230203969
Edition 1st
Publisher Palgrave Macmillan
Author(s)
Publication Date
Overview
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

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