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E-Marketing: Theory and Application

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E-Marketing: Theory and Application

ISBN : 9780230203969
Publisher : Palgrave Macmillan
Author(s) :
Publication Date :
Edition : 1st
Overview Over 30 million online UK customers are just a click away. Using a mix of academic rigour and practical application, the authors introduce the reader to the latest conceptual frameworks, high--impact tools and techniques to develop a winning e-marketing strategy.

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