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eBook Online Access for Management Strategy: Achieving Sustained Competitive Advantage

eBook Online Access for Management Strategy: Achieving Sustained Competitive Advantage

ISBN 9781259372292
Edition 3
Publication Date
Publisher McGraw-Hill Higher Education
Author(s)
Overview
Management Strategy: Achieving Sustained Competitive Advantage 3e by Alfred Marcus is a brief focused paperback text allowing ample time for the instructor to incorporate other materials commonly used in this course such as cases readings and/or simulations. The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. Whereas many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately outcomes Management Strategy focuses on the types of analyses and strategic moves required given the industry environment and a company's internal resources. In eight chapters this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration) as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.
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