An exciting new approach to teaching business students the key concepts of economics. Economic Principles 2E is designed for the one-semester subject, with thirteen core chapters, and six supplementary extension chapters. The extension section provides instructors with greater flexibility in the coverage, depth and focus of topics. Economic Principles 2E is written in a straightforward and accessible style, giving students a clear understanding of fundamental economic issues and concepts. Through case studies and boxed examples, students can gain a better appreciation of how economic theory impacts upon business decisions.
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