Economics for Business and Management

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Economics for Business and Management

Course Codes : H5TA-T13
ISBN : 9780273735243
Publisher : Financial Times Prentice Hall
Author(s) :
Publication Date :
Edition : 3

An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers

·        What are the characteristics for successful entry into new international markets?  

·        How can ‘sustainability’ affect decision making within businesses?

·        Why are today’s global investors so concerned about national debt issues?

·        In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

·        What strategies can companies such as BP use to repair damaged global reputations?



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