Economics In The Business Environment (Pearson Original Edition)
15 Nov 2003
Pearson Education Australia
Rivers, G; Ward, I
The third edition of this text has been written for Introductory Economics courses with the main focus being on the changing nature of the economics discipline and how it is taught. Recognising that economics is becoming a service subject for accounting, finance, management and marketing students, this book focuses on economics within the context of Business/Commerce degrees. The main emphasis is on developing the interrelationship with economics and the other major business disciplines. By stressing the analytical and critical strengths of economics, knowledge of the subject will assist business students in understanding government economic policy within a business environment, and will foster a deeper knowledge of the students particular area of specialisation. The aim of the book is to provide the student with the ability to analyse economic policy issues and to understand why economists disagree. Knowledge of economics develops an ability to understand and provide alternative solutions to economic problems faced in the business environment.