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Economics of Strategy

Economics of Strategy

ISBN 9780470373606
Edition 5 Revised edition
Publisher John Wiley & Sons Ltd
Author(s)
Publication Date
Overview
"Economics of Strategy" enables managers to perform a comprehensive analysis of a firm's strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy. Economic principles are presented without over-emphasizing the math to make the discussions more engaging. Updated real-world examples bring the economic models to life. The examples are drawn from throughout the world and cover business practice from the eighteenth century to the present day. Managers will be able to apply the information presented to gain a competitive advantage.

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