Electronic Commerce: A Manager's Guide
Publication Date 1 Jan 1997
OverviewTaking a practical look at electronic commerce from the manager's perspective, this text integrates presentations of the present and future conduct of online business with existing and proposed networking technology and infrastructure. The work introduces the key players, and their capabilities and limitations in the convergence and the growth of the Internet and electronic commerce. It also describes the use of computer networks to buy and sell products, information and services.