Electronic Commerce 2012 Global Edition

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Electronic Commerce 2012 Global Edition

Course Codes : 304ECOM
ISBN : 9780273761341
Publisher : Pearson Education Australia
Author(s) :
Publication Date :
Edition : 7

For undergraduate and graduate electronic commerce courses.


Explore the many aspects of electronic commerce through a managerial perspective.


Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.


To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.



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