close

Electronic Commerce

Gary Schneider, Charles McCormick, Bryant Chrzan · ISBN 9781305867819
 Electronic Commerce | Zookal Textbooks | Zookal Textbooks
Out of stock
$194.95  Save $4.94
$190.01
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$79.95
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Cengage Learning
Author(s) Gary Schneider / Charles McCormick / Bryant Chrzan
Edition 12
Published 26th February 2016
Related course codes
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing 'Learning From Failure' segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Translation missing: en.general.search.loading