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Electronic Marketing: Integrating Electronic Resources into the Marketing Process

Electronic Marketing: Integrating Electronic Resources into the Marketing Process

ISBN 9780324175950
Edition 2 ed
Publisher South-Western
Author(s)
Publication Date
Overview
This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.
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