Enchantment: The Art of Changing Hearts, Minds and Actions

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Enchantment: The Art of Changing Hearts, Minds and Actions

ISBN : 9780241953655
Publisher : Portfolio Penguin
Author(s) :
Publication Date :
Overview Enchantment noun: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

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