Strategies for Product Design

Written in a clear and readable style by an experienced author of
teaching texts, Engineering Design Methods is an integrated
design textbook that presents specific methods within an overall
strategy from concept to detail design. It also outlines the nature
of design thinking, and sets it within broader contexts of product
development and design process management. The book is much more
than a manual of procedures; throughout, there is discussion and
explication of the principles and practice of design.

Building on the outstanding success of the previous three
editions, this new edition cements the position of Engineering
Design Methods at the forefront of engineering and industrial
design as an essential text not only for students and lecturers but
also for practitioners. The book promotes a flexible approach to
the design process, and provides explicit, step-by-step advice on
how to implement several separate design methods that have been
shown to be of value in both education and practice.

This revised fourth edition -

• promotes a flexible approach to the design process,


• provides explicit, step-by-step advice on how to implement
  several separate design methods that have been shown to be of value
  in both education and practice,


• contains new case studies and examples from industry that
  further broaden the scope of the book from engineering design into
  product design,


• includes a significant new chapter presenting user scenarios; a
  procedure for investigating potential product user wants and needs,
  that culminates in a design brief identifying an opportunity for
  developing a new product concept,


• features a book companion website with powerpoint slides for
  instructors.

Reviewers? comments:

?Engineering Design Methods? is a valuable
contribution to the engineering design literature. The engineering
design methods presented are those that are of practical
significance and the book is a must for anyone wishing to raise the
standard of their design work. The design methods are described
clearly and succinctly, examples are used to illustrate principles
and design strategies are presented that show how the methods are
best employed?. Professor Graham Thompson,
Department of Mechanical Engineering, UMIST, UK

?Professor Nigel Cross? treatment of Engineering
Design is a singularly successful treatment for my courses because
it is short and concise enough to be read by virtually all
students. Furthermore, his interpretations are open enough to allow
the inquiring mind to fill out the picture, incorporating and
extending the ideas to fit the reflective designer?s own
needs.? Professor Larry Leifer, Stanford
Center for Design Reseach, Stanford University, USA

?This book is an excellent book as a textbook for design
methodology both for undergraduate and graduate level?
Students will gain a firm foundation of design methods from problem
definition to design evaluations from this book?.
Professor Kun-Pyo Lee, Department of Industrial
Design, Korea Institute of Science and Technology,
Korea