Entrepeneurship and Innovation: A Manager's Perspective
Publication Date 1 Jan 2006
OverviewThe aim of this text is to provide an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It will provide students with a foundation of ideas and understandings that are designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.
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