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Entrepreneurial Small Business

Entrepreneurial Small Business

ISBN 9781259573798
Edition 5
Publication Date
Publisher Mc GrawHill
Author(s)
Overview

Part One
Entrepreneurs and Ideas: The Basis of Small Business
1. Small Business: Its Opportunities and Rewards
2. Small Business Entrepreneurs: Characteristics and Competencies
3. Small Business Environment: Managing External Relations
4. Small Business Ideas: Creativity, Opportunity, and Feasibility
Part Two
Small Business Paths and Plans
5. Small Business Entry: Paths to Part-Time Entrepreneurship
6. Small Business Entry: Paths to Full-Time Entrepreneurship
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly
Part Three
Marketing in the Small Business
9. Small Business Marketing: Product and Pricing Strategies
10. Small Business Promotion: Capturing the Eyes of Your Market
11. Small Business Pricing, Distribution, and Location
Part Four
Cash, Accounting, and Finance in the Small Business
12. Small Business Accounting: Projecting and Evaluating Performance
13. Cash: Lifeblood of the Business
14. Small Business Finance: Using Equity, Debt, and Gifts
15. Assets: Inventory and Operations Management
16. Small Business Protection: Risk Management and Insurance
Part Five
Management and Organization in the Small Business
17. Legal Issues: Recognizing Your Small Business Needs
18. Human Resource Management: Small Business Considerations


 

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