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Entrepreneurship 9780071123518

ISBN : 9780071123518
Publisher : McGraw-Hill Publishing Co.
Author(s) :
Edition : 5 I.S.ed
Overview This book is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

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