ENTREPRENEURSHIP: The Art, Science, and Process for Success
Publication Date 9 Jan 2018
OverviewEntrepreneurship: The Art Science and Process for Success emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.With its adaptive learning tools students learn the art science and process of designing starting and managing a small business. Through its real-world approach students are placed in the roles of a financial analyst marketer and business owners and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.