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 Entrepreneurship : Theory, process, practice, Asia-Pacific Edition with  Student Resource Access 12 Months

Entrepreneurship : Theory, process, practice, Asia-Pacific Edition with Student Resource Access 12 Months

ISBN 9780170181570
Edition 2
Publication Date
Purchase Type Buy New
Publisher Cengage Learning Australia
Author(s)
This product has been discontinued.
Overview
Covering foundations of entrepreneurship and new venture creation for the Asia-Pacific entrepreneur, Entrepreneurship: Theory, Process and Practice, combines a solid theoretical foundation with a practical step-by-step approach to the process of entrepreneurship. It places a unique emphasis on developing a business idea and encourages students to think like successful entrepreneurs. In an era where balancing economic development with environmental protection has become an increasing priority, this second Asia'Pacific edition integrates theories of sustainable and environmental entrepreneurship. Alongside established topics ranging from planning and finance to cultural and legal issues, students will also learn entrepreneurial practices that integrate sustainability and lead to commercial and economic success. Additional experiential exercises continue to emphasise learning-by-doing and updated Case Studies help students to relate entrepreneurship theory to the real world. Entrepreneurship: Theory, Process and Practice provides an indispensible introduction to successful entrepreneurship in the landscape of the Asia'Pacific region.
Overview
Covering foundations of entrepreneurship and new venture creation for the Asia-Pacific entrepreneur, Entrepreneurship: Theory, Process and Practice, combines a solid theoretical foundation with a practical step-by-step approach to the process of entrepreneurship. It places a unique emphasis on developing a business idea and encourages students to think like successful entrepreneurs. In an era where balancing economic development with environmental protection has become an increasing priority, this second Asia'Pacific edition integrates theories of sustainable and environmental entrepreneurship. Alongside established topics ranging from planning and finance to cultural and legal issues, students will also learn entrepreneurial practices that integrate sustainability and lead to commercial and economic success. Additional experiential exercises continue to emphasise learning-by-doing and updated Case Studies help students to relate entrepreneurship theory to the real world. Entrepreneurship: Theory, Process and Practice provides an indispensible introduction to successful entrepreneurship in the landscape of the Asia'Pacific region.
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