close

Entrepreneurship

Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd · ISBN 9780078112843
Entrepreneurship | Zookal Textbooks | Zookal Textbooks
Format:
Out of stock
$197.00  Save $26.65
$170.35
-
+
Publisher McGraw-Hill Education
Author(s) Robert D. Hisrich / Michael P. Peters / Dean A. Shepherd
Edition 10
Published 1st December 2016
Related course codes


Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

 

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

 



Translation missing: en.general.search.loading