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Essential Guide to Marketing Planning

Essential Guide to Marketing Planning

ISBN 9780273725763
Edition 2nd
Publisher Financial Times Prentice Hall
Author(s)
Publication Date
Overview

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

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