Essential Guide to Marketing Planning

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Essential Guide to Marketing Planning

ISBN : 9780273725763
Publisher : Financial Times Prentice Hall
Author(s) :
Publication Date :
Edition : 2nd
Overview

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

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