• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Essential Guide to Marketing Planning

Essential Guide to Marketing Planning

ISBN 9780273773634
Edition New ed
Publisher Pearson Education Limited
Author(s)
Publication Date
Overview
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.
Out of Stock

Savings : $2.95 (5% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with
Out of Stock

Due Date 12/12/2017

Savings : $26.53 (45% off)

or buy now & pay later with

Related Searches