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Essential Marketing Skills

Course Codes : BUS109

Essential Marketing Skills

ISBN 9780074712252
Publication Date
Publisher McGraw-Hill Australia
Author(s)
Overview
Peter Rixs Essential Marketing Skills is a new text for non marketing students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach.


Real world case studies and exercises are the Rix trademark. This new text takes the practical approach that ensured Peter's other text became an award-winning bestseller. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Center for students and teachers, as well as a range of teacher resources.

Course Codes : BUS109
Overview
Peter Rixs Essential Marketing Skills is a new text for non marketing students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach.


Real world case studies and exercises are the Rix trademark. This new text takes the practical approach that ensured Peter's other text became an award-winning bestseller. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Center for students and teachers, as well as a range of teacher resources.

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