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Essential Marketing Skills

Course Codes : BUS109

Essential Marketing Skills

ISBN 9780074712252
Publisher McGraw-Hill Australia
Author(s)
Publication Date
Overview
Peter Rix's Essential Marketing Skills is a text for non marketing students who do not need the depth or detail supplied in the full edition of Peter's Marketing: A Practical Approach. Real world case studies and exercises are the Rix trademark. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business, from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Centre for students and teachers, as well as a range of teacher resources.
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